Conexance

Part of the WPP network, Conexance leverages its co-op database, iBehavior, to provide transaction-based, modelled, GDPR compliant prospect data for businesses aiming to attract customers via direct mail. Utilizing advanced machine learning (AI modelling), Conexance creates profiles from a company’s top customers and matches these with the transactional profiles of consumers within the iBehavior database. This approach provides an unmatched insight into consumer purchasing behaviours, lifestyle trends, and demographic details on a broad market scale. These invaluable insights fuel your direct mail recruitment initiatives and customer retention schemes and help your marketing strategy.

• Boost Customer Value: Gain a comprehensive understanding of your customers’ total expenditure within your category versus others to measure their loyalty and discretionary spending power. Uncover how much they are parting with at your competitors and tailor your approach to entice them to increase their spend with you, thereby enhancing your share of wallet.

• Re-engage Dormant Customers: Leverage the iBehavior database to differentiate between lapsed buyers who are still actively splashing out in the market and those who have gone quiet. This allows you to concentrate your efforts on those who present the best opportunity to reignite their purchasing activity with your business.

• Turn Interest into Sales: A prospect showing interest in your business is a different kettle of fish from a cold lead and necessitates a distinct approach. Using iBehavior, you can focus on those most likely to respond positively to your offer, based on their purchasing behaviour with other companies. At the same time, you can identify those unlikely to be interested, enabling you to remove them from your marketing efforts and optimise your budget.

Conexance’s innovative use of data analysis and predictive modelling not only enhances targeted marketing efforts but also bolsters customer retention and propels revenue growth. We serve various sectors including retail, mail order, e-commerce, and non-profit organisations, offering bespoke insights and solutions tailored to each industry’s specific needs.