Articles: DATA & MARKETING

Pricing and margin optimization see the bigger picture

Pricing and margin optimization see the bigger picture

Clickbait eMail subject lines don’t work, study finds

Clickbait eMail subject lines don’t work, study finds

Savvy Britons increase spend on “deal” sites to £16.5 billion

Savvy Britons increase spend on “deal” sites to £16.5 billion

What consumers want in 2015: multi-screen experiences, personalisation and social shopping

What consumers want in 2015: multi-screen experiences, personalisation and social shopping

UK retailers failing at email customer service

UK retailers failing at email customer service

Global survey finds SCV lacking

Global survey finds SCV lacking

Consumers to spend £53bn via mobile devices

Consumers to spend £53bn via mobile devices

‘Data Resurrection’ why most businesses choose to ignore their customers

‘Data Resurrection’ why most businesses choose to ignore their customers

Affiliate Window Quarterly Mobile Tracker

Affiliate Window Quarterly Mobile Tracker

AGA focuses on SCV database

AGA focuses on SCV database

Online shoppers in Britain still shaky on security

Online shoppers in Britain still shaky on security

Retailers say best customer service is now online

Retailers say best customer service is now online

Modelling Pitfulls: 5 critical phases to success

Modelling Pitfulls: 5 critical phases to success

Online voucher code use grows 43 per cent in 12 months

Online voucher code use grows 43 per cent in 12 months

Sales of gift cards rise

Sales of gift cards rise

Consumer appetite for coupons grew in 2014

Consumer appetite for coupons grew in 2014

Consumers expect more than just loyalty scheme points in return for their data

Consumers expect more than just loyalty scheme points in return for their data

Study reveals impact of mail on brands

Study reveals impact of mail on brands

Online up but 99 per cent still visit shops

Online up but 99 per cent still visit shops

Lovers shop on-the-go for luxury gifts

Lovers shop on-the-go for luxury gifts

New Look joins eTail benchmark study

New Look joins eTail benchmark study

Retailers respond to connected consumers with unified commerce platforms

Retailers respond to connected consumers with unified commerce platforms

Online “Bagging” Trend Costs Retailers Millions

Online “Bagging” Trend Costs Retailers Millions

Reward points: A big lure but not the only driving factor for consumers

Reward points: A big lure but not the only driving factor for consumers

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