This focused event is for direct and multichannel retailers at all scales of development. Come along and share insights, expertise, experiences and gain inspiration in the most friendly, inclusive and relaxed atmosphere. With support from Whistl & Neural Edge, we will discuss myriad topics, field questions, find solutions, and make introductions to ensure that everyone attending has every opportunity to achieve their goals. Details on all speakers and sessions can be found below.
Download the Agenda
Venue: The Great Western Hotel, Station Approach, Taunton, TA1 1QW
A small number of free parking spaces are available at the hotel on a first come, first served basis.
Event timings: Registration from 09.30 | Starts 10.00am | Finishes 3.00pm
Rates: Places for retailers & all DCA members are complimentary
Suppliers are welcome to attend for a rate of £49 per place with a maximum of 1 per company.
All rates are subject to VAT at the prevailing rate and all bookings are considered final. Click to view our Booking Terms & Conditions.
If you have any questions, please call 0208 092 5227 or email us
Confirmed Speakers
Rob Law
Exclusive interview
Rob Law MBE is Founder of Trunki, a children's travel brand based in Bristol.
John Shirley
A real world guide to data driven eCommerce success
John is Co-Founder of Neural Edge, an agency specialising in Data-Driven Digital Marketing Powered by AI.
Julia Lowe
A real world guide to data driven eCommerce success
Julia is Owner of Farm Toys Online, an independent online toy shop.
Sam Pullin
Business Growth Brainstorm
Sam has spent the last 10 years growing Beaufort & Blake, a country lifestyle brand from scratch to 8 figures in revenue. Since soft exiting the business in 2023, Sam has jumped the fence and is now focused on helping other e-commerce brands grow through paid search and paid social.
Joe Rizzo
How to make returns a financial win for your business and a positive experience for your customers
Joe is Commercial Director of At Last, a company specialising in returns.
Natalie Betts
Using partnerships for customer acquisition and growth
Natalie is Managing Director at Relish, a product sampling and brand partnerships agency.
Aron Cody-Boutcher
Marketing to humans
Aron is a fractional CMO with 25 years experience in translating customer insight into marketing strategy, digital product development and commercial business performance.
Sessions
A real world guide to data driven eCommerce success
A review of relevant industry trends and a summary of how to master search marketing using data and AI tools. Plus, a case study from one of our eCommerce customers.
We’ve got top tips on how to get your data infrastructure right (collection, integration, storage and processing) and how to measure which marketing channels work best and maximise ROI.
Using partnerships for customer acquisition and growth
- Distributing leaflets in orders drives revenue to spend on acquisition plans including their own leaflet campaigns
- Swapping leaflets with target etailers whose customer base could be good new customers for you
- Taking samples to enhance the customer journey and grow repeat purchase. Also perceived as gift with purchase
For anyone who attended before:
- New data on nps scores from retailers that take leaflets and samples
- New avg response rates so attendees can start to gauge their own campaign expectations
- New brands that are available to partner with
Exclusive live interview
The Trunki product is well known to all of us, making travel a little less arduous for parents of young children. However, the story behind this product is less well-known. Founder Rob Law has faced many trials along the way, from sourcing funding to the impact of the blatant illegal copying of his designs, through to the process of reshoring production (to Devon), taking a hit during the lockdowns when the market for travel related products collapsed, to Trunki becoming part of a larger group.
Interviewer Sam Pullin Sam has spent the last 10 years growing Beaufort & Blake, a country lifestyle brand, from scratch to 8 figures in revenue. Since soft exiting the business in 2023, Sam has jumped the fence and is now focused on helping other eCommerce brands grow through paid search and paid social.
Coffee & Networking
How to make returns a financial win for your business and a positive experience for your customers
Lunch & Networking
Marketing to humans
Marketing is simply communication. Communication from business to human. So, to do marketing well – we deeply need to understand humans. To do great marketing we need to know what makes us fundamentally tick. What is it about the human condition that makes marketing work. What drives our behaviours? Customer loyalty? Why do banners with motion in drive higher click-throughs? How do we make decisions? A million questions that when you know the answers, you’ll be able to amplify your marketing and brand performance. Aron has worked in marketing now with over 40,000 hours of experience. In all that time, he asked one fundamental question. Why does marketing actually work?
Business Growth Brainstorm
We wrap up our day with a raft of actionable ideas that will help elevate your business and win the hearts of more customers. This open discussion invites everyone to contribute ideas, ask questions, and provide inspiration to take back to the office.
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