Brands shouldn’t disappear completely, but they must adjust advertising strategies to reflect the new order

Under normal circumstances, most brands are able to advertise without fear of causing too much controversy. Unless, of course, they decide to run the gauntlet on a political or social issue. However, COVID-19 has ripped up the advertising playbook, with many brands choosing to pause all advertising for fear of appearing too insensitive in the …

Brands shouldn’t disappear completely, but they must adjust advertising strategies to reflect the new order Read More »

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