When merchandise caused customer development problems
We've all seen it happen. The new CEO comes in, and s/he has a vision. "We're gonna modernize this stale...
Merchandise & Brand Extensions
They had a model
Consultants (pre-COVID) get to see a lot of corporate offices. The legendary Don Libey always said that you could judge...
Right out of central casting
I ended last week’s posting (Understanding The Lifecycles of Today’s Catalogs) with the promise that I would tell you how...
What Is Important?
Last week, I sent a client the results of a current catalog mailing that was performing well above our plan...
What the smart merchant did to cash in on 2021
Since we end this week with Christmas, I’m going to give you a quick Christmas story and show how it...
How to make sure Inventory Expansion doesn’t come at the cost of Customer Experience
In a bid to win the retail race, many retailers are utilising vendor-direct fulfilment, or drop shipping, to achieve assortment...
Opportunities and trends for retailers stocking children’s clothing
Retailers who stock babies and children’s wear will know that the market is changing fast. New and young mothers are...
Strong year for Hotel Chocolat
In its trading update for the 52 weeks ended 30th June 2019, Hotel Chocolat has reported a 14 per cent...
Thinking Like A Mountain
Here is your very short history lesson: This spring marks the 70th anniversary of the publishing of A Sand County...
Ted and Muffy: A sad and cautionary catalogue tale
Most of you have an obsession with youth. You believe that the solution to your response problem is to appeal...