Why incrementality testing is essential for multi-channel retailers
When it comes to multi-channel advertising, understanding the role each channel plays in driving a conversion is imperative for building...
Data Enhancement/Profiling
Are you profitably reactivating your dormant customers?
Every marketer knows intuitively how incredibly valuable their customer base is, but you need to be able to accurately quantify...
Personalised customer experiences: why they are more important than ever before
Digital transformation has been on the business priority list for a number of years, but the current pandemic has pushed...
Why identity resolution matters to every marketer
Marketing in all its forms must work wherever consumers are – and that is everywhere. Identity resolution is at the...
Why identity resolution matters to every marketer
Marketing in all its forms must work wherever consumers are – and that is everywhere. Identity resolution is at the...