Some channels yield really, really lousy customers
Think about it this way. A football team drafts players, and those players are not great players, so the football...
Research/Insight & Trends
Consumer spending rises while the sun shines
UK consumer confidence grew by 4 per cent in Q2 2018, the highest level recorded by the Deloitte Consumer Tracker...
Retailers’ Google Product Listing Ads – 118 per cent rise in search results
The appearance of retail advertisers’ Google Shopping Product Listing Ad (PLA) integrations within Google’s search results increased by 118 per...
Clickbait eMail subject lines don’t work, study finds
Data solutions provider Return Path has announced findings from a new research study on email marketing subject lines, contradicting several...
Savvy Britons increase spend on “deal” sites to £16.5 billion
British consumers spent a record £16.5 billion in 2014 on products and services bought through price comparison, voucher, cashback, loyalty...
What consumers want in 2015: multi-screen experiences, personalisation and social shopping
Shoppers around the world now expect omnichannel, multi-screen experiences from brands and retailers, with the average consumer using a total...
UK retailers failing at email customer service
Despite significant investment in digital channels, UK retailers are still only answering just over half (55 per cent) of routine...
Global survey finds SCV lacking
Marketers overwhelmingly agree that gaining a single view of the customer is vital to improving return on marketing spend and...
Consumers to spend £53bn via mobile devices
The latest research from Barclays is predicting that over £53 billion a year will be spent via mobile devices by...
Affiliate Window Quarterly Mobile Tracker
Mobile Statistics: Q12015 Affiliate Window’s mobile data is drawn from over 3.5m network transactions each month across 1,600 advertisers spanning the...