How Tapestry helped BAM to drive digital transformation
Having been trading successfully for 14 years, selling supersoft and sustainable clothes for active people, BAM’s marketing strategy had always...
DIRECT COMMERCE ASSOCIATION (DCA)
Eco-packaging – Does it matter?
A key issue that online retailers are struggling to overcome is dealing with excessive parcel packaging and sustainability. Savvy and...
Consumers welcome controversial new ASOS returns policy
In April ASOS announced that it was to crack down on serial returners with a change to its returns policy....
Free delivery does not increase parcel return volume according to Whistl research
Retailers providing free delivery for online purchases do not seem to experience an increase in the number of items returned...
Why you must see Kevin Hillstrom
Attendees at June’s DCA Annual Summit are in for a treat when you spend an afternoon with Kevin Hillstrom at...
Hot topics from the DCA’s Silver Marketing Lifestyle Day
The Direct Commerce Association’s recent Silver Marketing Lifestyle Day stirred lively debate around the purchasing behaviours of mature consumers and...
The search for a single, all-encompassing attribution model
The search for a single, all-encompassing attribution model When assessing their marketing’s impact on the customer journey, many businesses crave...
Haircare, vitamins and supplements driving online spend
Royal Mail has looked at shopping trends in beauty and wellness to understand online shopping behaviour in these sectors. Beauty...
Customers want to self-serve – but it has to be their choice
Channel Shift A lot of customer contact operations are tasked with driving down cost and to do this are looking...
Mind The Gap
What is The Gap Having worked on a lot of projects with major brands in a wide variety of sectors,...
