How Covid-19 has impacted the B2B sales process … and what to do about it

If there is one thing for certain in today’s world, we can’t assume that sales methods (and strategies) which were effective pre-Covid-19 are still working. In fact, many B2B organisations already know they’re not. Our Covid-impacted world has heightened the importance of knowing more about customers and prospects who are now working very differently. And …

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