Fall and holiday catalog and eCommerce observations part 2


Bill LaPierre, Datamann USA
By Bill LaPierre, Datamann USA

Current Performance: October results were a mixed bag for many of our clients. After conferring with Mike Hayden at 4Cite Marketing, in general I’d say response continued to be soft for most mailers, anywhere from 5 per cent to 10 per cent down. There were a few exceptions, notably several…


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