Dynamic personalisation delivers a 16 page catalogue mailing using 6,421 different products and personalised messaging at its core

First Move Direct Marketing has just produced a 5,000 A5 catalogue mailing, however, this was no ordinary catalogue mailing. The catalogues contained 6,421 different product descriptions and images and comprised of 50 per cent of consumers receiving a generic catalogue just as they had always done. But 50 per cent…

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