Marketing statistics & alternate facts


Bill LaPierre, Datamann, USA 
By Bill LaPierre, Datamann, USA 

We are all familiar (or you should be) with Captain Renault’s famous line in the movie Casablanca, that he is “shocked, shocked to find that gambling is going on in here”, at which point a croupier hands him a wad of money and says “…Your winnings, sir.” I’m going to…


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