Perfect storm of activity that happened in 2021 that bears mention

Kevin Hillstrom, MineThatData
By Kevin Hillstrom, MineThatData

Catalogue agencies have been pushing catalogue strategy to retail brands for the past five years, and for good reason (because their catalogue clients are finishing a transition to eCommerce, thereby using less paper). Catalogue agencies and associated vendors/consultants are on a full-scale blitz in 2021 to convince you that cataloguess…

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