When your catalog is the last vestige of communism and marxism


Bill LaPierre, Datamann, USA 
By Bill LaPierre, Datamann, USA 

When your merchants tell you that every product in the assortment has to be presented in the catalog, and presented in an equal way – do you ever tell them that you are tired of their SKU barfing? A few weeks ago, one of my readers (a B2B cataloger) and…


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