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For most of you, today is the busiest day of the year. In the old days, many of you would...

There is only one thing more boring than listening to someone drone on about their family genealogy research, and that...

It’s the first week of March. It’s been more than two months since Christmas, which for most of you is...

I’ve worked in direct marketing for longer than I care to admit, and been a copywriter for almost all that...

A deep and unflinching look into the world of the fashion shoot, and how to prepare for a successful one....

When briefing a design agency there are some very important factors to consider. Here are a few crucial things that...

Do you dismiss mood boards as a random collage of pictures on a large board – as a messy waste...

Customer centricity is vital in ensuring a positive customer-client relationship. Putting the customer at the heart of a business can...

How can it be that in a highly sophisticated, highly competitive direct response universe professional communicators still are excreting words...