Does the Consumer Want Life Lessons From You?

Bill LaPierre, Datamann USA
By Bill LaPierre, Datamann USA

A few years back, I cited what I thought was an excellent example of “courageous creative” when Athleta featured on their cover a 98-year-old yoga instructor named Tao Porchon-Lynch. At the time, I received an email from a catalogue vendor asking why I had not also drawn attention to Athleta’s…

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