5 reasons why customer loyalty programmes are so important
Customer loyalty increases profits, improves sales success and allows for sustainable growth. A well-designed and well-executed loyalty programme can help...
CRM/LOYALTY/RETENTION
When merchandise caused customer development problems
We've all seen it happen. The new CEO comes in, and s/he has a vision. "We're gonna modernize this stale...
Multi-channel retail focus: Customer loyalty programmes
Through our discussions with multi-channel retailers, we keep hearing the same buzzword for 2021 – customer loyalty. This could mean...
A Customer Development Example
This (amazingly) is now more than fifteen years ago. I've spoken about this often, but seldom in the context of...
Developing Customers … and Merchandise
One of the "trick" questions I'm asked is this ... "Who does Customer Development well, and what specifically are they...
Frictionless
My plan3 (pre-COVID) lands minutes before a severe thunderstorm absolutely pummels the area. I sat the storm out in a...
It was Cyber Monday
I'm sitting in on the Monday Morning Executive Meeting, on Cyber Monday. Can I tell you a secret? I detest...
Zero-party data, a major opportunity for brands in 2021
The last 12 months have profoundly and irreversibly transformed consumer shopping habits. More than ever, companies need to better understand...
Ultimate Guide to Scalable eCommerce – PART 4
YOUR PRODUCT PAGE HAS THE POWER OF A LANDING PAGE This really showed us how important individual product pages actually...
Customer loyalty is the new black
Over the past year with stores locked down we have seen an unprecedented shift from physical retail to online. Many...
