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CRM/LOYALTY/RETENTION

True customer centricity must reach far beyond the roles of chief Customer Officer’ and ‘Data Scientist’ to avoid organisations being...

For five years running, Datamann was blessed to have Kevin Hillstrom* join us at our annual catalog seminar in New...

For this article, I’ve picked up on a couple of trending stories. My focus is to stimulate the industry to...

Forensic accountants will crawl over the failed Arcadia business but, quite simply, Arcadia failed because the management team had zero...

From small, impulse buys to large scale purchases, consumers often choose products they’re familiar with. They know the product works,...

Customer experience (CX) encompasses so many important aspects of the buying journey and isn’t just about reviews and the data...

Black Friday sales have become a boon for online and in-store retailers, with many seeing the date as the start...

Once, customers had no choice, either they bought what they needed from your shop, or they went without if anyone...

Had the Coronavirus pandemic hit us a decade ago, its impact on our lives would have been very different. Advances...

Many online stores and services have found new customers of all ages during the lockdown. With most High Street stores...