Offering premium products with precise personalisation
SportPursuit is focused on using email to find new customers and communicate personally with its existing customers. “Our big thing...
Email Marketing
Offering premium products with precise personalisation
SportPursuit is focused on using email to find new customers and communicate personally with its existing customers. “Our big thing...
Why email marketing is thriving, not dying
We have all heard the phrase ‘email marketing is dead’, and at 50 years old we could all be guilty...
Top budgeting tips for 2021
Attention: Company Owners, Founders, MDs & Marketers. These are the budgeting tips that you NEED to read as you start...
Retailers’ marketing emails deliver 2x more value post GDPR
Retailers across the EU have halved the number of automated marketing emails they send to consumers since May 25th when...
SmartFocus study reveals that Tuesday emails have the highest clickthroughs
SmartFocus today revealed the results of a study into retail email marketing trends, outlining the most effective times for brands...
Emojis only prompt 1 in 20 GB consumers to engage with a brand
Following the arrival of 70 new emojis on devices across the country this month, new research from marketing automation suite...
GDPR- ‘Knee Jerk’ re-action, corporate vandalism or something else?
I was sad to hear that Wetherspoons have felt it necessary to delete their email database in the prelude to...
How Trainline upgraded its email marketing from standard to first class
In recent months the Trainline has truly upped its game by delivering personalised and dynamic email journeys driven by behavioural...
Morning commute best time for retailers to reach consumers
83 per cent of consumers read emails from retailers during the morning commute on their mobiles, according to a new...
