Retailers’ marketing emails deliver 2x more value post GDPR
Retailers across the EU have halved the number of automated marketing emails they send to consumers since May 25th when...
Email Marketing
SmartFocus study reveals that Tuesday emails have the highest clickthroughs
SmartFocus today revealed the results of a study into retail email marketing trends, outlining the most effective times for brands...
Emojis only prompt 1 in 20 GB consumers to engage with a brand
Following the arrival of 70 new emojis on devices across the country this month, new research from marketing automation suite...
GDPR- ‘Knee Jerk’ re-action, corporate vandalism or something else?
I was sad to hear that Wetherspoons have felt it necessary to delete their email database in the prelude to...
How Trainline upgraded its email marketing from standard to first class
In recent months the Trainline has truly upped its game by delivering personalised and dynamic email journeys driven by behavioural...
Morning commute best time for retailers to reach consumers
83 per cent of consumers read emails from retailers during the morning commute on their mobiles, according to a new...
Waitrose wins Christmas email battle of the supermarkets
Waitrose has beaten off six leading British supermarkets, to come out on top of the Christmas email marketing battle, according...
Clickbait eMail subject lines don’t work, study finds
Data solutions provider Return Path has announced findings from a new research study on email marketing subject lines, contradicting several...
AGA focuses on SCV database
AGA Rangemaster, the group which owns Fired Earth, Divertimenti, Rayburn and AGA itself commissioned the Purple Agency to extend its...
3 Ways to amplify email marketing with SMS messaging
Short Message Service (SMS) marketing, or text messaging, has become one of the most widely used and effective media for...
