According to Screwfix, its core customer base of chippies,
sparkies and plumbers is becoming much more reliant on tablets and smartphones
to shop for tools ‘on the go’. The insight shows that for busy tradespeople
going from job to job, time is money.
Screwfix customers are now placing over 300,000orders a week
via its mobile site, with over 70 per cent of all mobile orders using Click and
Collect which is served by its network of 335 stores. Click and Collect orders
are ordinarily available within 5 minutes of order placement. Stores are open 7
days a week.
Chris Chapman, customer proposition manager at Screwfix tells
us “ The traffic to screwfix.com via mobile tablets rocketed by 145 per cent
compared to last year. A survey of customers also showed us that there is a
spike in tradesmen shopping in the evening, which suggests that they are using
their leisure time to plan their next set of purchases.”
He continued “to help tradesmen make the most of their time,
we have developed a quick, simple, and “no- nonsense” way of shopping with us
from home. Our mobile site is accessible and easy to use, and as well as
ordering whilst on the move, even if our customers drop out of connection they
can still browse our 20,000 products on our catalogue app.”
The Screwfix apps are available on the App store for Apple
users or on Google Play for Android users.
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