CollectPlus, the joint venture between Paypoint and Yodel,
has launched a new integrated marketing campaign which includes its first test
of TV advertising. It aims to show customers that it is viable alternative to
the Post Office when it comes to sending parcels, using for click and collect
services, or returning online purchases. Some 5,500 parcel stores are
operational, handling some 250,000 outbound parcels a week.
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