Supermarket chain Tesco has been accused of failing to
understand the Chinese consumer after falling sales saw the retailer announce
plans to abandon its solo plans and form a joint venture in China. The Scotsman
reports that the professor of marking and innovation at Warwick Business
School, Qing Wang, claimed that the Chinese market was “unsuited” to the
retailer’s “secret weapon”, its loyalty Clubcard, due to severe competition.
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