Economist Intelligence Unit (EIU) survey, sponsored by
digital marketing services provider Lyris, has revealed that consumers want a
more tailored shopping experience when it comes to clothing retailers, with 66
per cent of respondents saying that many personalised messages are annoying
because “attempts at personalisation are superficial”. The survey also says 71
per cent of consumers said they receive so many messages that use of their name
no longer makes a difference, while 75 per cent of consumers seek information about
pricing/promotions through branded digital channels over third party sites.
Share