TV
home shopping specialist JML has strengthened its foothold in the Far East by
signing a joint venture with Thai based multichannel marketing company TV
Direct Co. The newly formed company, JML Direct Thailand, is a further step
towards one of the company’s key growth pillars to expand the brand
internationally. JML Direct Thailand will roll out JML’s in-store screen
concept to Thailand for the first time, where it will feature in several large
retail chains including Tesco Lotus and Makro
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