Waitrose which has seen a strong uplift in products sold overseas has announced plans to develop an export business for branded products. Waitrose already exports its own label products including Duchy Originals from Waitrose top 50 countries worldwide and is now set to export branded products from small UK businesses who share its commitment to quality foods. Among these companies are brands like Cornish Sea Salt, Doves Farm Organic along with smaller premium producers such as Windsor & Eton Brewery, and Pooch & Mutt Petfood. In the last financial year Waitrose saw a 30 per cent increase in its export business which is focused on supplying premium supermarkets and department stores across the globe.
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