Marks and Spencer is making a return to the Netherlands by
launching a website aimed at Dutch shoppers and opening a store in Amsterdam
today. The move replicates M&S’s successful return to France in 2011 with a
“clicks and bricks” strategy. Further, following the launch of its dedicated
Belgian website in November 2012, M&S also plans to open a flagship store
in Brussels in 2015. Additionally, M&S launched a dedicated website for
customers in Luxembourg yesterday. M&S pulled out of continental Europe in
2001.
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