QVC
Extra has launched on Freeview, Channel 57. Available 24 hours a day, the
channel showcases
the best of QVC’s product range in one-hour long themed or branded
programmes.
“With
the launch of QVC Extra we now have three QVC UK channels broadcasting on Freeview,
providing 12.3 million households with the opportunity to see our best products
in case they missed them the first time around,” commented Dermot Boyd, CEO of
QVC UK. “At the same time, through Comux’s unique broadcast model, we are
supporting the UK’s new local TV stations in delivering regional local news and
relevant content to their audiences.”
Through
the carriage agreement with Comux UK, QVC Extra, which was previously only
available on Freeview for viewers with internet connected TV, will now reach an
additional 12.3 million households.
Ed Hall, Founder and Chief Executive of Comux said: “We are delighted
with the launch of QVC Extra and welcome them to the local TV multiplex.
This announcement strengthens the commercial model for local TV broadcasters up
and down the UK. By selling the capacity for two national channels,
including QVC Extra, Comux is creating a long-term revenue stream for local TV
which will help in ensuring its sustainability. The proceeds from the
sale go directly to help fund a wider range of services for local television.
“This shows the Comux business model delivering exactly what it said it
would, with public seed funding and private management enabling a long-term
future for this new local TV initiative.”
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