Plumbworld, a pure-play online bathroom retailer, has enlisted the support of Market Creative to devise and deliver a new marketing campaign to build awareness and reach new customers for its keenly priced range. Unlike many competitors Plumbworld does not have bricks & mortar showrooms and seeks to leverage its lack of frills as part of the campaign. A 30 second TV commercial will run on satellite channels supported by loose inserts and space advertising in home interest titles like Ideal Home as well as in the Sunday supplements.
Share