Salmon acquires Neoworks


eCommerce agency Salmon which is a WPP Digital company has acquired Neoworks which is an established hybris partner. The acquisition will see Salmon and Neowrks clients benefiting from wider capabilities, depending upon their needs.Salmon is an IBM Websphere Commerce platform integrator and has clients including Sainsbury’s DFS and Argos, and says that some £3 billion of client sales run through platforms it has built. Meanwhile Neoworks’ clients include Ted Baker and Toy ‘r’ Us.

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