Online ad re-targeting specialist AdRoll has opened a London office and appointed Michael Bertaut as its managing director for EMEA sales. Bertaut was previously Google’s country manager for Italy. Over the next year, AdRoll plans to grow its presence in the UK and Ireland from 100 to 250 employees.
“Within EMEA, London is the ultimate hub for ad tech and home to the UK’s largest media agencies so opening an office here is an essential part of our global expansion strategy,” said Aaron Bell, CEO at AdRoll.
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