Tableau Software (NYSE: DATA) today announced that
Shopitize, the UK leader in mobile, interactive shopping intelligence, is using
Tableau’s visual analytics to provide actionable insight into consumers’
brand-specific shopping baskets.
Shopitize is providing leading brand partners with what it
claims is unprecedented access to real-time retail intelligence. Brand owners
are using this intelligence to create retailer-agnostic mobile marketing
promotions to UK shoppers, and shape the future strategy of their brands.
Reports that previously took days and a group of programmers to develop are now
available in minutes.
“Tableau has become an integral part of our real-time
actionable insights offering, which provides brands with a direct mobile
channel to consumers,” says Dr. Alexey Andriyanenko, co-founder and managing
director of Shopitize. “Tableau helps us learn about their behaviour, and we
provide consumers with targeted personalised offers based on these real-time
learnings.”
Shopitize enables UK consumers to get cashback on their
regular shopping directly to their bank account, by taking a photo of the
receipt. Using the Shopitize mobile app, shoppers simply browse the offers and
scan the product barcode in-store. Once the receipt is uploaded to the Shopitize
app, shoppers receive cash rewards directly to their bank account. This
real-time view of consumers’ shopping baskets is used by Shopitize’s brand
partners to optimise campaigns in real-time and increase marketing return on
investment.
Prior to using Tableau, it took Shopitize a significant
amount of time tomake sense of this large-scale and complex retail
data, which includes data on user demographics, in-store transactions, and
retail outlets. A reliance on spreadsheets, data aggregation, and visualisation
tools to integrate and present the retail reports to brand owners eroded data
quality, delayed decision-making and was expensive to manage.Shopitize is using Tableau Desktop and Tableau
Server to create and share visual, actionable intelligence on two key
parameters: sentiment data (what consumers think about products and the
shopping experience) and the actual purchase transaction data across UK
supermarkets.
Tableau is also the heart of new Shopitize service
innovations, like the Retail Reconnaissance
consumer insight solution. The interactive visualisations are used to create
detailed reports on consumer buying habits across the six major UK
supermarkets—all based on the original shopping receipts. The intelligence
about what customers are buying, when and alongside which other products is all
wrapped up in a visual, easy to understand format, and is used by brand owners
to improve key areas such as marketing spend and stock levels.
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