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TTS Group, which provides innovative
educational resources for schools and parents across the UK, has
added personalisation services into its leading ecommerce site.
TTS now offers a unique service – customers can visit their familiar
TTS account and then personalise items such as bags, maps, badges,
stationery and books.
Part of the RM Group of companies, TTS has over 270 people working at
its offices in Kirkby and Annesley in Nottinghamshire.
Andrea Smith, Project Manager for Business Systems and Improvement, is
focused on expanding the company’s ecommerce business: “We knew that
we wanted something different. The key challenge was that we needed
to create a hybrid experience of web-to-print that was fully integrated
with our existing ecommerce system – it was very exciting and challenging.
Our customers are mainly in the school office and work in extremely busy
and fraught environments. We needed to make it as easy as possible
for them to benefit from web-to-print whilst using our existing account and
billing services.”
Andrea invited leading web-to-print suppliers to submit information and
from the responses she selected three to deliver demonstrations.
“Infigo Software was chosen based on price, the quality of the Catfish
platform and the best fit in terms of a working relationship,” she
confirms. “They clearly wanted to work with us and understand our
business – and we really liked their innovation and sensitivity to our
market.”
Andrea continues, “Infigo Software adapted its highly flexible Catfish
web-to-print platform to accommodate our needs and worked closely with
our development team. The implementation is built around the Catfish
templates so customers can see exactly what their personalised products
will look like when produced. The templates then link directly into
our storefront and pricing system. It provides customers with a
painless shopping experience.”
Working with Suppliers
A key challenge was introducing web-to-print to TTS’ suppliers who
specialise primarily in promotional goods. These promotional
companies usually produce hundreds of products from a single file such as
school bags with logo.
Andrea continues, “With Catfish, we are looking to produce low volumes
which are alien to some of our suppliers. Furthermore, we
wanted to deliver print jobs that were as ‘touch free’ as possible for both
our customers and suppliers. The team at Infigo Software has
been great in helping us and our suppliers to understand what is required.
“
Infigo Software worked with TTS’ suppliers that specialise in producing
items such as stickers, promotional pens and rubbers, mugs, maps and floor
mats. Unique templates were created to fit the distinct
specifications and requirements of each supplier such as file format, set
up and colours. The Catfish platform was also departmentalised so
suppliers could see only their own area of the TTS site.
In addition, Infigo Software worked with each supplier to ensure that
their internal systems and processes could benefit from Catfish’s automated
capabilities.
“Our trade suppliers are now getting their systems organised; we
currently have seven suppliers with four more to be added very soon,”
says Andrea.
“We’ve had excellent support from Infigo Software. We really like the
fact that like us, they value quality and never want to settle for second
best. When we identify an opportunity, Infigo Software has
worked with us to find the best way to deliver and execute it for our
customers. It’s not the case that every time we ask for something,
that we get a bill. They’ve invested in their own infrastructure to ensure
our system is a success.”
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