Jacques Vert Group has migrated its digital commerce
operations from its legacy platform onto Demandware to streamline
shopping for itsbrands
and enable a consistent, branded consumer shopping
experience.
Jacques
Vert Group’s collection of Elegant British brands includes: Jacques Vert, Kaliko,
Planet, Precis Petite, Windsmoor, Eastex and Dash. Using Demandware’s platform,
Jacques Vert Groups has centralised its retail operations onto one platform,
allowing registered customers to shop online across the different brands
through one virtual basket. The introduction of a single checkout service is
part of the retailers’ commitment to improving the customer experience and
boosting awareness of other brands within the Jacques Vert Group. It will also
improve support for cross-brand marketing campaigns, whilst enabling the
fashion house to maintain complete control of each website so that the company
can concentrate on building customer advocacy in different categories
“Our focus continues to be on achieving growth and
finding new ways to improve the customer experience,” explains Mark Aldridge,
Group Marketing Director at Jacques Vert Group. “Consumer purchasing habits are
continuing to evolve and we are seeing an increase in the use of tablets and
smartphones. By offering consumers one common basket across all our sites,
which is optimised for tablet and smartphones, we have created a better user
journey that engages customers at that crucial point of sale and bolsters
conversion rates.”
Aldridge continues: “As our business continues to
grow, we need a platform that is capable of adapting to our business, both now
and in the future. Demandware’s cloud commerce platform enables us to quickly
take advantage of new features to enhance the customer shopping experience and
flex our commerce operations as the business grows without any additional
capital investment.”
Andrew Gilboy, vice president, EMEA at Demandware,
comments: “We’re delighted to be working with the UK’s largest womenswear
concession retailer and helping the fashion house evolve its commerce
operations. With Demandware, Jacques Vert Group is streamlining and enhancing
the customer digital shopping experience across all of its brands.”
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