Argos
has rolled out eReceipts across its 750 UK and Ireland stores, following a
trial earlier this year. This is another milestone in the retailer’s five-year
Transformation Plan to become a digital retail leader, which includes national
roll outs of other innovations including the eBay partnership and
‘Hub-and-Spoke’ distribution network.
The
eReceipts initiative gives Argos’ customers the option of an emailed receipt straight
into their account, allowing them to safely and easily store a permanent
digital record of their purchases and warranties. The platform also provides
Argos with a powerful new channel to enhance communication with its customers,
and provide them with more relevant offers in future, with emailed receipts
sent by eReceipts currently achieving open rates in excess of 70 per cent.
Stephen
Vowles, Argos Marketing Director said: “We are very excited about this
initiative, especially as trials have been well received by colleagues and
customers alike. Customers love it because they feel reassured that they have a
record of purchases without cluttering up their wallets, and colleagues
appreciate the benefits which enable them to provide an even more convenient
service to customers.”
The
real-time information provided by the eReceipts dashboards also helps Argos get
insight into how customers shop.
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