Sweaty Betty which operates 40 UK outlets including concessions in leading department stores as secured investment from private equity firm Catterton to support its expansion. The multichannel retailer will use the funding to further develop its presence in the USA as well as in other key markets. Founding directors Tamara and Simon Hill-Norton remain at the helm of the London based activewear business they founded fifteen years ago.
The brand currently has two boutiques in the USA along with an ecommerce operation and seasonal catalogues for the American market. Jon Owsley, a Partner at Catterton said “Demand for women’s activewear in general, and for brands in the premium and ultra-premium segments in particular, is strong. Tamara, Simon and the entire Sweaty Betty team have created a true leader in the premium activewear category with a brand and differentiated product offering that is set apart for its cutting edge style, high quality, and superior performance. We see a tremendous opportunity to build on these strengths and to extend Sweaty Betty’s reach in both new and existing markets.”
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