Lingerie brand Ultimo is set to
experiment and trial ideas for digital advertising to boost its web business
awareness and revenue.
Led by 7thingsmedia, its newly
appointed digital media agency, the retailer will run a series of test digital
media campaigns reviewing their effectiveness to increase awareness, traffic
and revenue.
With immediate effect,
7thingsmedia is tasked with devising, planning and buying the media for the
different campaigns with the objective to provide tangible insights into market
whilst delivering campaigns that will increase reach and traffic.
Ultimo’s Founder Michelle
Mone OBE stated: “2015 will be a
significant year for our eCommerce activity and we are delighted to be working
with 7thingsmedia who challenged us to take a novel approach to setting our
digital media strategy. Alongside their consultancy we are looking forward to
7thingsmedia’s innovative testing strategy to examine the correct channels and
spend for Ultimo.”
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