Borderfree, a market
leader in international cross-border ecommerce solutions, has announced that
Jonathan Kapplow has joined the company as chief marketing officer. In this
role, Kapplow will be responsible for all marketing functions at the company,
driving preference and action for both B2C and B2B constituents. Kapplow comes
to Borderfree with nearly 20 years of experience in ecommerce, multichannel and
retail marketing. Most recently, he served as Chief Marketing Officer at
ShopRunner, a membership program that brings together retailers to offer unique
benefits to online consumers. Before that, he served as Chief Marketing Officer
of Home Décor Products, an online retailer of home improvement products and
furnishings.
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