The Purple Agency which is part of the Adare Group has announced the appointment of Samantha Alderman as its new digital planner. Alderman joins from PHD where she was most recently social response director having worked with the agency since 2007 across a number of roles including those of digital buying director, interactive media manager and senior digital planner/buyer. Prior to this she was a digital media planner at Starcom Mediavest.
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