Spreadshirt converts mobile visitors into buyers at Christmas


Spreadshirt converts mobile visitors into buyers at Christmas

Spreadshirt saw conversions via mobile phones double in December and basket size go up five-fold, showing that consumers are not just using their mobiles to browse, but can be converted into enthusiastic buyers. Sales via mobile devices (phones & tablets) for the print-on-demand, eCommerce merchandising platform, rose to 22 per cent of all orders in December 2014, up from around 11 per cent in December 2013. These sales were converted from visitor figures which were less than double the level of Christmas 2013.

The stand-out trend in Spreadshirt’s Christmas sales data is the rise of conversions via mobile phones. Spreadshirt CEO, Philip Rooke explains, “the unexpected news from our December mobile trading is that globally, purchases over a phone are at 58 per cent (up from 47 per cent for Christmas 2013), whereas the tablet share is 42 per cent. We expected the tablet to be the most appropriate device for shopping, especially with our create-your-own t-shirt offering. Even in Europe however, where tablet sales were 53 per cent of our December mobile orders, phone sales are on the rise, up to 47 per cent from 35 per cent in 2013”.

Spreadshirt
had a strong Christmas overall, breaking the company daily orders record; it
saw 19,200 orders on one day in December, beating the previous record of 15,600
in December 2013. Overall, orders were up nearly 12 per cent worldwide in
the Christmas period. The Spreadshirt Marketplaces was the main growth driver
in December, showing an increase of 56.7 per cent year-on-year.

Philip
Rooke continues, “We set out to make 2014 our year of the mobile experience,
and we think these numbers prove that we got something right! During the year
we discovered that the key to converting mobile visitors into buyers includes
three things; visuals, features and payments. We simplified the user-interface
and search facilities, to have less text and a stronger focus on design. We
also added a wish list feature and created a responsive, single page check-out
to make payments easier”.

Spreadshirt sees mobile as a strong trend for 2015 too, “our strategy of optimising the platform for mobile use in 2014 meant that we were able to start turning mobile visitors into mobile buyers by the end of the year. We will continue to work on this and monitor the rising sales-via-phones trend in 2015”.

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