Parent’s website Netmums has entered into an agreement with Boots based upon the sharing of content to underpin a partnership across the Netmums website, mobile site and social media channels. Boots gains a branded tab on the Netmums navigation bar with links to exclusive content and Boots promotions including co-registration for Netmums members for the Boots Parenting Club. Boots is also likely to leverage Netmums, which claims that £1 in every £10 spent on the High Street comes from a Netmums member, for product trials.
Share