Pete Mills is behind the founding of a new DRTV and TV Shopping agency which is called SmartResponse. He is joined in the new venture by Hannah Treble who was previously with JML, the business founded by Pete’s father John Mills. The pair have been responsible for producing over 1000 DRTV ads, a DRTV media spend of over £200 million and have launched and operated 12 stand along TV shopping channels in the UK. Past clients include JML, Dyson, Vanish, Cotton Traders, Lakeland and Interflora.
Commenting on the launch, Pete Mills who also serves as DCA TV Shopping Counil co-Chair said “We are very excited to be launching our new specialist DRTV agency in this high growth marketing sector and look forward to creating high profile and profitable DRTV campaigns for our clients.”
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