Multichannel retail
management system Brightpearl has signed a collaboration agreement with Alibaba.com, the leading
platform for global wholesale trade owned by Alibaba Group (NYSE: BABA),
offering its clients access to products listed on one of the world’s largest
online B2B marketplaces.
The first result of this collaboration is an app which
allows a merchant to source products on Alibaba.com, from within the
Brightpearl platform. The
arrangement also offers merchants the ability to create products directly in
Brightpearl from Alibaba.com listings – the new app is available exclusively on
the *Brightpearl App Store.
“’Source from
Alibaba.com’ offers our merchants access to thousands of products from a wide
variety of suppliers,” said Scott Hill, Product Manager at Brightpearl. “Our
research has shown that in areas like apparel, consumer electronics, jewelry,
beauty and personal care, Alibaba.com wholesale supplier prices are typically
up to 30 percent more cost effective.”
“By teaming up with
Alibaba.com, we’re able to better support our merchants. The system not only
allows them to view and search for products directly within Brightpearl, it
also automatically enters data such as product name and supplier information,
eliminating the need for rekeying.”
How ‘Source from Alibaba.com’ works:
●Brightpearl
merchants will be able source products directly from Alibaba.com and then
filter search results by price range and minimum order quantity.
●Brightpearl
merchants will have access to all pertinent information (e.g. product details;
supplier information; packaging and shipping information), and be able to
directly access the listing on Alibaba.com Wholesale via Brightpearl to
negotiate and purchase from the supplier.
●Once
a purchase has been made, the product name, supplier details and a link to the
product page will be automatically recorded within Brightpearl.
“The collaboration
between Brightpearl and Alibaba.com will be a real asset as it allows us to
easily source new products at lower price points to sell through our multiple
channels,” said Tim Elliott, Online Retail Manager at 5m
Enterprises.
“Going forward we expect ‘Source from Alibaba.com’ to be an important method of
diversifying our product portfolio.”
“And watch this space –
merchants will enjoy more functionality as we’ll be unveiling additional
Alibaba.com functionality throughout the summer”, added Scott Hill.
“It is our mission to
help small and medium businesses succeed and benefit from cross-border trade.
Our collaboration with Brightpearl is an extension of our plans to help SMEs
source products more efficiently, enabling them to make time and cost savings
that will really contribute to the growth of their business,” said Wei Duan,
International Business Development and Marketing Director, EMEA Alibaba.com.
“Merchants can use ‘Source from Alibaba.com’ with confidence
based on the knowledge that every order includes Alibaba.com’s Secure Payment
service, meaning their payment will only be released to the supplier once they
confirm delivery,” added Duan.
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