UK bed specialist Dreams has appointed Practicology to help it analyse performance and enhance usability on key pages of its eCommerce site. Practicology will use a mixture of data on how customers currently use the website as well as best practice customer experience principles to make recommendations on ways to improve site usability. Resulting recommendations will then be tested prior to implementation across the website.
“Dreams has great people across its stores, web team, and delivery arm; and we already have the processes and systems infrastructure ready to support our future growth. Now is the time to accelerate our online and multichannel activities, and optimise performance significantly. Practicology’s retail and customer experience insights will help us to perform at our peak,” said Dreams’ head of eCommerce Richard Voyce.
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