Maxymiser, a specialist in unified customer experience optimisation, has announced the extension of its market leading optimisation solution suite with its latest release. Specific functionality enhancements include an extension to Maxymiser’s Visual Campaign Builder (VCB) tool so that organisations can now easily execute their own self-serve tests on their mobile websites. The functionality gives marketers a ‘What you see is What you get’ campaign editing tool for mobile sites that they can use right from their desktop.
Further developments include a new Quality Assurance Tool, Campaign Verify, which enables marketers to validate their campaigns against their live site prior to publishing the campaign. They can validate all campaign experiences and the important metrics captured for the campaign. Historically, and with competitive tools, organisations have only been able to preview static visual changes. This functionality therefore represents a significant improvement in usability and ensures the overall quality of the new, dynamic customer experience prior to it going live. This functionality also provides a preview link feature which emails the content review link to another individual to review. This is especially useful where tests involve languages such as Chinese, Japanese and Korean that need to be reviewed in another territory to the core optimization team.
In addition, Maxymiser is also announcing its support for AB testing within mobile Apps on Android devices; this is in addition to its existing support for iOS.
Nick Keating, VP EMEA, Maxymiser, comments: “We are constantly striving to make optimisation something our clients can take control of, easily and effectively. There is an increasing appetite for self-serve tools that can be used by marketers to examine and improve the digital customer experience independently from their IT teams. The latest enhancements are really geared to help our clients achieve this degree of autonomy, whilst still be able to call on the depth of experience and knowledge within our client services teams when they need to.”
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