French Connection, has consolidated its UK affiliate programme
from Rakuten Linkshare, to partner exclusively with global performance
marketing network Affiliate Window.
Founded in
1972, French Connection offer men and women a fashion-forward clothing range
with a quirky spin, aiming to provide quality with affordable pricing. Having established a core
clothing business, the brand’s portfolio has expanded over recent years to
encompass homeware including tables, chairs, lighting and textiles.
Affiliate
marketing makes up a quarter of the French Connection digital team’s resource,
and following the decision to consolidate with Affiliate Window, there will be
a renewed focus on the channel. Particular attention will be paid to increasing the brand’s
engagement with content sites and
new customer acquisition, aligning with a campaign to garner a reawakening of
the brand.
In
addition to a commitment to work closely with publishers, French Connection
will provide frequent, engaging content stories, as well as unique offers and
incentives to deliver continued growth for the programme.
On its decision to partner exclusively with Affiliate Window, Laura Drew, Digital Marketing Manager
at French Connection explains: “French Connection is delighted to be moving
forward in a new strategic direction with Affiliate Window as our sole network.
We chose to consolidate due
to Affiliate Window’s track record for good service, their proactive approach
in driving strategy, and understanding that business goals don’t
end at driving revenue.”
Anthony
Clements, UK Country Manager Affiliate Window comments:“Following a successful partnership managing its mid-longtail
publishers, we’re thrilled that French Connection has chosen to migrate its top
publishers from Linkshare to our network. This decision highlights how our
account management teams can help build an affiliate programme that drives brand recognition, in particular by focusing
on the importance of content based sites. With our recent product launches including pay-per-assist and cross-device
tracking, we look forward to developing French Connection’s proposition to content publishers and driving continued
growth in the channel.”
French
Connection’s mobile site has affiliate tracking implemented and coupled with
Affiliate Window’s cross-device tracking technology, publishers will be able to
benefit by
being rewarded for multi-device
sales.
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