Viking, the UK’s leading office stationery
supplier has consolidated its UK and Irish affiliate programmes from Tradedoubler,
to partner exclusively with Affiliate
Window.
Established in 1960 and headquartered in
Leicester, Viking is now present in over 11 countries worldwide and sells more
office products to customers in the UK than any other supplier.
Viking’s decision to migrate from
Tradedoubler to Affiliate Window is part of the brand’s plan to reinvigorate the
programme, using the network’s influencer reports to understand the impact of
the affiliate channel on the wider business, and explore how they can further
support publishers.
Carl Hutchinson, Senior Affiliate Manager at Summit explains
“The exclusive partnership will allow us
to further develop how we work for Viking within the performance channel and work
with the Affiliate Window team to implement new growth driving strategies. The
AWin interface is very intuitive and easy-to-use, and coupled with the
introduction of the Opportunity Marketplace, it has given us another way of
working closely with our valued affiliate partners. We are looking forward to
testing some of the new technology that Affiliate Window has introduced in
recent months.
Anthony
Clements, UK Country Manager Affiliate Window
comments: “Following a successful and long-running
partnership with Viking, we’re delighted they have chosen to consolidate their
programme from Tradedoubler to our network. This decision highlights how our innovative
technology allows advertisers to manage their programmes effectively as well as
using our recent product launches to develop their proposition beyond the
traditional last click CPA model.”
Affiliate Window’s influencer reports allow
advertisers to understand value beyond the last click by displaying KPI’s including
1st click assists. Viking plans to use these reports to look at
additional ways they can work with publishers including tenancy deals and
pay-per-assist.
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