notonthehighstreet.com, the UK’s largest curated online marketplace will be launching a cross-channel, geo-targeted campaign in
the North West region. Throughout September and October, the campaign will look
to drive new customer acquisition regionally by highlighting the brand’s
authority in gifting. It will communicate the role notonthehighstreet.com plays
in the gifting journey; from the customer’s thought behind a gift, through to
the care taken by one of notonthehighstreet.com’s handpicked partners in
crafting it.
The campaign aims to
convert new customers by deepening their brand understanding and consequently
driving them to purchase. The route will be completely localised, showing
breadth of range while introducing the customer to the curated small businesses
that sell on the site.
It will launch across
six OOH billboard sites in the two largest cities in the North West –
Manchester and Liverpool. In addition, there will be a combination of retail
and roadside locations that perform against core segments as well as tactical
phasing throughout the two month campaign. Additional supporting channel
activity including radio, digital marketing, PR and PPC will be put in place to
help to further strengthen brand awareness.
Ben Carter, notonthehighstreet.com Marketing
Director, comments:“The launch of this campaign marks a milestone in our brand’s
journey to date. It is our first ever regional campaign and we have chosen the
North West as we know our brand resonates with consumers there. It communicates
that at the very heart of notonthehighstreet.com is the ambition to offer
customers the opportunity to purchase truly unique and creative products for
themselves, their friends and families.”
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