Online bathroom retailer selects IQ Intelligence Suite for multichannel marketing measurement, optimisation, and activation
UK online bathroom retailer VictoriaPlum.com has selected Visual IQ as its marketing attribution management provider.
The retailer will use the provider’s IQ Intelligence Suite of attribution products to understand the true impact of each channel and campaign on sales and revenue, and more efficiently allocate their budget to pursue the most effective tactics.
VictoriaPlum had previously used a rules-based measurement approach to its multichannel marketing activities.
Quantifying sales contribution
It required an advanced, multi-dimensional attribution solution that would objectively quantify how each channel, campaign, and tactic contributes to sales; provide scenario planning capabilities to assess changes to budget allocation; and automatically send attributed metrics to its chosen bid management platform for real-time optimisation.
Chris Amor, head of insight at VictoriaPlum.com, stated: “We selected Visual IQ because of its robust approach to algorithmic attribution, superior client support, and transparency in its solution and approach.
“This partnership will deliver a far greater understanding of how every tactic and combination of tactics contributes to sales, so we can more efficiently allocate our marketing spend and deliver increased sales and revenue as a result.”
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