Following the success of their latest TV advert,
Dreams, the UK’s leading bed specialist, has announced plans to conquer the UK
singles charts with the release of their debut track, a cover version of “Everything
Changes” by Take That.
The TV advert,
which follows a young couple through the first few years of their relationship
as they settle down and start to raise a family, features an exclusive version
of the song recorded especially for Dreams. The one minute ad shows a couple’s life over 8
years – everything from getting married to having a baby and illustrates how
everything changes; except their mattress.
Lisa Bond, marketing director at Dreams, said, “We’re
extremely pleased to see how popular this version of the Take That song has
become and after being inundated with requests, we’ve decided to take the
unprecedented step of releasing the track as a single.”
The Take That song was chosen to reinforce the
message that customers should change their mattress every eight years to ensure
a great night’s sleep and was produced by Manchester-based film composer and record
producer Richard Bodgers with permission from Gary Barlow.
Lisa Bond added, “When selecting the track for the
advert, we wanted something based on the theme of change, and Take That’s
Everything Changes was top of our list. We are delighted with how our version
of this classic song has been received by the public.”
Share