Lingerie and sex toy retailer Ann Summers has re-platformed its website to provide customers in the UK and overseas with improved search and checkout. The site is based on Demandware’s platform and the project was supported by eCommerce specialists BE Excellent. Head of online sales Andrew Fellingham said: “the platform provides not only the foundations to support our global digital growth ambitions but also allows us to leverage operational benefits so we can innovate and meet the needs of our customers much faster and more efficiently.”
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