notonthehighstreet.com, the leading curated online
marketplace connecting the best small creative businesses with the world, has launched its biggest ever Christmas
marketing campaign.
This year’s campaign uses the power of
oppositions to highlight how a season typically full of mass produced
consumerism and convenience, can instead be filled with authentic and
heartwarming moments by giving truly unique and personal gifts to loved ones.
The campaign premieres on Sunday
November 1st with a 60 second live TV advert during ITV’s Downton Abbey.
Following the premiere spot, TV ads will continue to run throughout November
and December supported by a cross-media campaign. This includes radio spot
adverts on Heart FM and Classic FM nationwide as well as Newslink spots across
250 local commercial stations nationwide.
The campaign will be further supported
by OOH (including tube car panels, digital escalator panels and 48 sheets in
rail stations nationally for 2 weeks straddling the key Christmas trading
period) as well as print in all major fashion titles and newspaper supplements,
all of which is aimed at establishing notonthehighstreet.com as this year’s
Christmas shopping destination.
There will also be a significant
digital element to the campaign, supporting key ATL messaging through display
and social channels.
The TV advert has been created by WCRS
whilst media planning and buying has been led by M2M and Arena.
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